Associated Telecom.
Associated Telecom are a Shropshire-based telecommunications group with one mission—to keep businesses fully connected. Being independent, they’re free from the usual constraints high street phone shops face, which means they can offer businesses more flexible phone and internet plans.
Being independent still meant their competition was fierce, so they came to us looking for a powerful brand that would allow them to stand their ground and shout about their USPs. Here’s what we did.
A brand that’s all about the people
In a sector heavy with brands using jargon and lacking personality, we knew we had to develop a brand that reflects their unique brand story, values and mission. A brand that showcases exactly who they are as a business.
Highlighting clear communication and personalised service, their identity captures their core values by focusing on the people. Brand-led photography guidelines showcase the individuals at the heart of the business, while the addition of branded elements in the form of speech bubbles adds a playful element that conveys their core—communication. Using clear, relatable language, we also established a personable tone of voice that people can interact with easily.
A website that’s all about the users
We then incorporated these areas of their identity across a new website, which features intuitive navigation while effectively communicating how Associated Telecom help businesses. Paired with informative and engaging content, the new website encourages users to get in touch and find out more about their highly-rated services.
This was followed by branded rollout items such as signage, stationery and roller banners, ensuring that Associated Telecom are ready to grow their new brand both online and offline.
Looking for a branded website?
By first crafting or refining your brand, you can turn your website into a powerful tool for supporting all your future marketing efforts. With consistency across every touchpoint, your identity and website create a cohesive experience that inspires trust and builds brand awareness. And that’s how you can make the competition nervous.
If you’re looking to grow your online presence with a new website and branding, then get in touch with our Shrewsbury-based brand and web design agency. Whether you’re a startup, independent, or a bigger business with stiff competition, we’ll give you the tools for a powerful brand.
