The British Ironwork Centre.
We thrive on challenges and opportunities to elevate our clients’ digital presence, and our collaboration with The British Ironwork Centre was no exception. Taking this Shropshire business on a transformative journey, our web design agency modernised their online platform to keep pace with evolving tech. The result? A sleek, updated site primed for growth and future success.
A full website build and migration for a fresh new look
Leveraging the strengths of both WordPress and Magento, we created a comprehensive online presence for The British Ironwork Centre. Using WordPress for the brochure side of the site provided flexible content management and design customisation, while Magento 2 powered the eCommerce segment for robust functionality tailored to the needs of an online shop. We also facilitated a seamless transition from Magento 1 to Magento 2, boosting performance, security, and scalability for their eCommerce operations.
Block builder integration for optimal flexibility
To maximise flexibility in content creation and layout design, we implemented a block builder approach across both WordPress and Magento 2. This allows for effortless customisation and adaptation, ensuring a dynamic and engaging user experience that evolves with the business’ needs.
Consistency is key: Digital style guide refresh
While maintaining the existing brand identity, we introduced a digital style guide for their visual elements, typography, and colour schemes. Used consistently, this reinforced their brand presence and identity in the digital realm.
An ongoing partnership
And our partnership didn’t end there. We’ve continued working alongside this popular Shropshire tourist attraction with Conversion Rate Optimisation (CRO) efforts, continuously refining the site to maximise conversions, enhance user engagement, and drive sustained growth.
Looking for a website refresh or starting from scratch?
Right in the heart of Shrewsbury, we’re here to make brands stand out nationwide. With web design, branding, and digital marketing that actually works, we’re all about building lasting growth for ambitious brands. From big ideas to big results, let’s make it happen.
Whether you’re looking to update your current online presence to better resonate with your audience, or want to build something entirely new, reach out to us today.
