Hapus Wellness.
Promoting a holistic approach to physical and mental health, Hapus Wellness is more than a food brand. This passionate, community-based wellness company from Wales specialises in premium, gut-friendly products, and their mission is simple: to support people on their journey
towards a more positive lifestyle.
Hapus Wellness is a community and a movement. One rooted in positivity, inclusivity, and the belief that feeling good starts from the inside out. And this is a brand that genuinely cares about its customers.
A playful, positive brand
‘Hapus’ means happy in Welsh, and this is the thread that runs through the entire brand. As a movement built around community, their brand needed to be inclusive, supportive, and empowering. Every element is designed to feel approachable, uplifting, and full of personality.
The wordmark features a playful typeface with distinctive letterforms that carry a sense of warmth and charm. This design captures the sense of joy, showing that wellness can be fun, friendly, and approachable. The smiley face brand marque then brings further energy while reinforcing their supportive and positive approach.
The identity is then paired with a series of abstract, bohemian-inspired shapes. These supporting graphics bring texture and individuality to the visual language, with clean and modern icons that are slightly ambiguous. This leaves space for creativity and interpretation, reflecting the personal journey toward wellness itself.
A natural, vibrant colour palette
As for the colour palette, this reflects the brand’s values of delivering uncompromising quality and clean, simple ingredients for conscious consumers. Earthy, natural tones inspired by their granola are paired with pops of bright purple, representing the crown chakra at the top of the head. The result is a colour palette that balances body and mind for a visual reflection of holistic wellness.
Messaging that motivates
Beyond visuals, the Hapus Wellness messaging is happy, empowering, and always encouraging. It’s infused with phrases like ‘Be Hapus’, an invitation to embrace happiness in everyday life, and ‘Gut-Loving Deliciousness!’ which captures both the health benefits and joyful flavours of their products.
Every word feels like a smile. Warm, approachable, and designed to motivate people toward a healthier lifestyle, their messaging creates a community and sense of belonging. Even the newsletter feels like part of the movement with the Hapus Fibre Club.
Hapus Wellness across every touchpoint
This vibrant new identity has now been seamlessly rolled out across Hapus Wellness’ packaging, social channels, and website. Packaging stands out on the shelf with its earthy colours, playful typography, and the signature smiley marque, while making every product feel like part of a bigger movement.
On social media, the same joyful tone and bold visuals engage the community with positivity, tips, and inspiration. Meanwhile, the refreshed website ties everything together. It acts as an inviting hub where the brand’s mission, products, and empowering messaging come to life in one cohesive experience.
Be Hapus
Hapus Wellness is more than branding and more than products. It’s a lifestyle. By combining conscious, gut-friendly food with a welcoming identity and an empowering mission, Hapus Wellness is a community helping people live healthier, happier lives.
It’s wellness, but made simple, joyful, and full of personality.
Grow your food & drink brand
Feeling inspired by this local Welsh business? Want to see more of our food and drink branding? Our Shrewsbury-based brand, web and marketing agency works with businesses like Hapus to build and grow brands that thrive, both online and off.
Get in touch to learn more about our approach and the art of creating a food and drink brand.
