Services / Branding
We design brands people love
Working with ambitious businesses we craft everything required to build fast growing brands. On time, on budget, maximum impact.
For the ambitious.
A great brand inspires people into action
Your brand represents who you are, bringing together different elements and shaping the world’s perception of your company. Not only will a great brand identity capture the attention of your customer, it’s also the driver for why your product or service is chosen over the competition. We find out who you really are and where you want to be, creating a vibrant brand identity that reflects why your business is the only choice.
See our WorkTell your authentic story through creativity
Consumer habits are constantly evolving. We make sure your brand meets their demands. Your brand is not your name, identity, website, or slogan. It's all of that and so much more. It's how you describe yourself and more importantly, it's how others describe you. Most of all, it's how you make people feel. We focus on developing a brand strategy and identity that aligns with your goals and resonates with your audience, capturing imaginations and igniting action.
Our process.
Research
Our branding services start with workshops, Q&As and listening to the needs of you and your customers. This helps us gather insights into your current position and where you want to be so that we can make objective decisions based on your business, industry sector, competitors, target audience and existing brand.
Strategy
Using our findings from the initial research phase, we build a strategy that consolidates your brand values and aspirations. This step brings your brand to life by giving it heart and soul, starting with your core values, mission statement, USP and more.
Design
From typography and tone of voice to illustrations and colour palettes, there’s more to a brand than just a logo. Guided by our research and your strategy, our branding agency will develop a meaningful and memorable identity for your business.
Launch
When your brand is ready, we’ll help reveal your new identity in an unforgettable way. Starting with your website, your brand rollout will make full use of various digital marketing channels to give you as much exposure as possible, from social media overhauls to product videos.
Ready to build a brand people love?
From small startups to much-loved brands, we live to see passionate businesses grow and triumph. Working with you through every stage of building your brand, our team of brand designers and digital engineers will craft a breakthrough brand your customers love. Whatever it is you’re looking to do, whether it’s to launch a new business or you’re wanting to change your current positioning in the market, the key to building a business that resonates with your target audience is a consistent brand narrative or story.
500+
Brands Built
6-12
Week Lead Time
5*
Google Reviews
Branding capabilities.
"I have worked with The Curious for many years and it has always been a pleasure. Great ideas, detailed execution and excellent ongoing support."
Marketing Director, Moreton Hall
"We work with the digital marketing, brand and development teams and have established a great working relationship with them."
Marketing Director, Berrys
“It’s been great working with The Curious, they have taken a very sensitive approach to working with this very old and precious brand.”
James Tanner, Tanners Wine
"Their professionalism, creativity, and commitment to excellence shine through in everything they do. Delivering captivating work that surpasses expectations."
Communications Officer, Telford & Wrekin
“The whole team has been fantastic to work with. They understood the problems we were facing and our brand has evolved into something greater.”
Marketing Director, All Bar One
"We wanted to be different and we wanted to stand out, and The Curious Agency have really enabled us to do that. They are so enthusiastic and we always come away feeling recharged and refreshed, confident they will deliver."
Director, Rowton Vineyard
Let's discuss your project
We can help you get started with an identity that inspires trust and demonstrates credibility, so you can achieve your vision sooner. Whether you’re looking to refresh the brand that you’ve neglected, change your positioning, or want a complete reboot, we can work with you to get the most out of your brand.
Receive ProposalFAQs
Everything you need to know.
What’s the purpose of branding?
Branding's purpose is to establish instant recognition for customers and differentiate your brand from competitors. It also brings unity across your company, presenting a polished first impression that feels well-established in the market.
What are brand guidelines?
A brand guideline is a comprehensive manual detailing how a brand should be visually presented and communicated. It typically outlines standards for using the company's logo, colours and fonts, as well as the writing style and communication goals. A well-crafted brand guideline conveys the company's voice, engagement approach and overall aesthetic.
What's included in our brand development solution?
Through our brand development solution, we build your brand from the ground up. This includes verbal and visual elements such as brand story creation, logo development, brand system design and comprehensive brand guidelines. We can also expand to include tone of voice guides, sample headlines, animated logo builds, brand, copy, and social media guidelines.
What's included in our brand design solution?
Our brand design solution is designed for clients with an existing brand strategy, positioning and tone of voice. We focus on designing the visual identity, covering logo development, brand design system and comprehensive brand guidelines. We also offer animated logo builds and social media guidelines.
What are our brand-building principles?
1. Consistency: Boost credibility, build a reputation and inspire trust in your services with a consistent brand identity.
2. Focus: Give your business a clear direction, helping engage your target audience so you can focus on hitting those growth goals.
3. Clarity: Keep everyone on the same page with strong brand guidelines, bringing your team in line with your vision.
4. Individuality: Step away from competitors and own your uniqueness, letting customers know why they should choose you.
How long does brand development and brand design take?
For most projects, brand development and design can span up to 4-12 weeks, depending on the complexity and breadth of your brand's requirements.
How do revisions work?
We tailor the number of revision rounds to suit your project's specific needs. For core brand essentials, branding look and feel and brand guidelines, we offer 3 revision rounds each. Please note that additional revisions beyond the agreed limit will incur separate charges.
Who benefits from our branding services?
We cater to a wide range of businesses in Shropshire, London and beyond, with a particular focus on those looking to establish a powerful and structured brand identity that leaves a lasting impact, both within their organisation and in the eyes of their customers. Regardless of your company's size or location, if your goal is to elevate your business and foster deeper connections with your target audience, we’re here to deliver substantial value.
Why are we the go-to branding agency?
Our dedicated brand design team is committed to meeting your unique requirements rather than applying a one-size-fits-all approach. We'll create a full brand toolkit for your business, giving you exactly what you need to build a consistent customer experience across every touchpoint. We invest the time to comprehensively understand your business. Our design services are characterised by prompt turnarounds, ensuring an affordable, fully customised end-to-end creative solution that aligns perfectly with your brand's objectives.
Can I meet you at your studio?
Yes, we'd love to welcome you to either of our office spaces. Our Shrewsbury base is just 40 minutes from Birmingham in the West Midlands. Our London office can be found in Holborn, just a 5-10 minute walk from Tottenham Court Road Station. If you'd rather, we'd be more than happy to meet at your business premises or a mutual venue.
