At Nº11 is a space, based in Shrewsbury, Shropshire, for you to start up, pop up or
trial ideas for your business. The idea is for you to rent out the space with as much
commitment as you’d like, from a week to a month.
The Curious was appointed to develop the new At Nº11 brand identity, website and ongoing communication. To start the project we explored the why’s, how’s, who’s and what for’s. The brand design team then established Nº11’s purpose; to inspire people to fulfil their dreams. Due to the flexible nature of the space, we realised that Nº11 provides a platform for many forms of creativity and uses.
From this vision, a tagline developed; “Got a great business idea but need a space to make it happen?”
On completing the brand identity, we set about rolling it out across signage, print literature, social media, email marketing and a new website.