Shrewsbury Children’s Bookfest was established in 1999, bringing the world of books alive for children. The time had come to modernise its brand. Our challenge was to engage an existing audience but also inspire a new group born into the era of online communication. We delivered branding and communication.
We established a long-term relationship with Bookfest, which focused on working together on its digital offerings and brand development. Through designing a new website and repositioning the brand identity we have concentrated on bringing a better experience to the user. The new website gives patrons and members an engaging experience that has boosted the festivals overall awareness, allowing the Bookfest team to promote their events with ease.