Flower & White are lovers of creating, baking and most of all sharing delicious treats with their friends and family in their home county of Shropshire, where all of their sweet treats are still handmade with the finest ingredients. Flower & White appointed The Curious to help develop the brand positioning and eCommerce website.
With an outstanding reputation for gourmet style treats the new eCommerce website required a complete design overhaul. We took the opportunity to start from scratch and build an all-new, custom Magento 2 theme. Bold imagery and simple product photography and inclusion of the Flower & White lifestyle brand photography delivered a consistent design throughout.