Hello Faux is a supplier of faux flowers and botanicals. This brand was born out of the frustration for what was currently available in the market and the unimaginative way these flowers are typically advertised. Our mission was to create a new brand, positioning, and website, that would help establish them as a bigger competitor in the market.
Our approach was to deliver an identity that was fresh, vibrant, and modern, yet accessible. The brand specialises in simple, but design-led looks. The target consumer of Hello Faux are after making their homes look on trend, but with busy lives led, it’s vital that they can decorate their home with flowers that are easy to look after, but beautiful as well.
By bringing the visual and colour of the flowers to the forefront, this has helped bring Hello Faux to a mainstream audience. With a new website giving focus to high quality imagery, consumers can now get inspired by how they can bring the addition of faux botanicals into their home. With an easy to navigate store, visitors now have a one-stop-shop to make purchases from the looks showcased on the site; either for their home, a gift or that special occasion.