Jenny Aves is a new luxury range of textile products, with a shop in Cornwall. The concept for the Jenny Aves brand was to create luxury products that offer modesty in design and sustainability in manufacture. The Curious Agency were approached to help develop their story into a brand identity and system that worked across in-store, eCommerce and packaging.
Due to the nature of most luxury products, brands can often become excessive and often over the top in many ways. We wanted the brand to reflect the nature of the products and instil a sense of modesty and elegance. Developing the new identity and packaging design meant that we needed to stay true to these values, and in doing so, the designs say less but communicate more, with a stripped back hierarchy and clever use of typography.