Ludlow Castle is one the finest medieval ruined castles set in the glorious Shropshire countryside, at the heart of the black & white market town of Ludlow. With an ever-increasing range of events and visitors, Ludlow Castle appointed The Curious to help develop a new website that improves the user experience and ultimately convert users into visitors.
Our approach to developing the new Ludlow Castle website involved a number of visits to truly understand its uniqueness and reasons why people visit. We took this insight and developed a refined sitemap that honed in on what really matters. This allowed the design team to make informed decisions about what information should be included.
The next phase involved developing a style guide and aesthetic that allowed for a clean design, that all user types would find engaging and easy to use.