Macdonald Hotels & Resorts are a group of 45 hotels across the UK, each with its own unique style. It is run by real hoteliers who have the genuine passion for the dining and accommodation they provide. The Curious were appointed to create a brand-led advertising campaign that stretched across all digital and print marketing activity.
We needed to build the brand to feel inclusive but still aspirational in order for the campaign to appeal to Macdonalds target customer and feel relevant to all venues across the UK. Using the concept “Widest Choice. Warmest Welcome.”, the concept was tailored to key target customer groups.