The Malthouse is an established Bar and Restaurant in the historic town of Ironbridge. With new ownership, The Malthouse wanted to develop a brand that is sympathetic to their personality and offer but also develop impact. After delving into its history it became clear The Malthouse should recognise its heritage and bring to the fore that it was once a real ‘malthouse’.
With brewing in its DNA we created an identity system that takes people back to the industrial revolution period. Using a lively colour palette and a set of quirky illustrations we were able to develop a brand system, which had impact and clearly communicated the key areas of the business. Since rebranding, The Malthouse has grown and widened the demographic of customer.