The Community Theatre is a new development built to support the theatrical industry and engage audiences of all types. The project was funded by regional private donations, making it unique within the area. The theatre will provide an opportunity for up-and-coming talent to take the stage and develop their skills. In order for this to take full effect, The Curious were chosen to develop a new brand that represented the community nature of the organisation.
Using a simple, recognisable shape the brand identity was developed with the intent that people would be proud to wear the symbol, almost like a badge of honour. Developing total buy-in from its local community was key. To support peoples affections we developed a brand system that stretched across all literature, banners, programs, website, uniform, and much more.