Cousins Furniture, one of the longest-running family-owned independent furniture retailers, have approached The Curious Agency to develop their brand. Today’s retail climate is tough, it has changed drastically from 33 years ago when Cousins established.
Consumers today expect brands to inspire, educate, offer quality, and be available to purchase immediately. In order for consumers to believe that Cousins Furniture can do all of these things, our objective was to strip back the message and simplify all communications. In doing so we’ve developed one core message that’s delivered using a consistent tone of voice and brand imagery.
Further case study details coming soon.