Blazing Bikes.
The Blazing Bikes shop has become a destination in itself. Tucked away in the stunning Shropshire Hills, they’ve built up a community of adventurers and bike lovers who believe the best stories are written in mud, sweat and adrenaline. With a passion for wheels and the great outdoors, their offering of high-quality and custom mountain bike builds has seen them become one of the UK’s premier bike specialists.
As their business grew, their existing website just wasn’t cutting it anymore. Blazing Bikes needed a digital presence that matched their reputation on the trails. It needed to be bold, streamlined and built to perform. Something that made buying, renting and building custom bikes easier, so customers could spend more time out on the trails while helping them get higher-quality leads.
A rider-first web experience
Our work began by digging into who Blazing Bikes are at their core: adventurous, straight-talking, passionate about performance and just the right amount of rebellious. That spirit carries through their website with a brand-led design that captures their personality and builds trust with riders of every level.
From there, we designed and built a new website that delivers on all fronts. Visually striking, user-friendly and optimised to keep customers exploring, building and buying. Its simple and intuitive design seamlessly leads users to where they need to go and, most importantly, converts. The new site more than doubled visitor numbers, with conversion figures climbing right alongside.
When Magento 1 was retired, we took the opportunity to level things up again with a migration over to Magento 2. Faster load times, mobile-first design, smoother checkout and airtight security gave Blazing Bikes the flexibility they needed to keep growing while delivering the seamless online experience their customers expect. For the Blazing Bikes team, managing everything behind the scenes became simpler too, freeing them up to focus on fuelling epic adventures.
A fully immersive digital experience
Their website and brand are all about the experience, and the same sense of energy, possibility and adventure that greets you at their shop now comes through online. It’s easy to navigate, full of inspiring product stories and designed to make every customer feel like they’re already on the trail.
Their site sells the lifestyle, the thrill and the promise of escape.
Ready to translate your experience into a digital brand? Get in touch with the team to see how we can help.
