Bookfest.

Established in 1999, Shrewsbury Children’s Bookfest has just one mission: bring the world of books to life for children. Almost twenty years later, this local festival has evolved and the time has come to modernise its brand.

Our challenge was to engage their existing audience and long-term supporters of the festival, while also appealing to a new group born into the era of online communication. Here’s how we did it.

A rebrand for a shifting audience

We established a long-term relationship with Bookfest, working together on both their digital offerings and brand development. While we could have skipped ahead to developing the website, we wanted to make sure that Bookfest had the fundamentals of a strong brand right from the start. This would in turn give their brand and website a greater sense of credibility.

This meant that our first step was to reassess their existing brand and reposition their brand identity. Since their initial launch, technology has advanced in bounds and that meant their target audience had also shifted. Expectations, interests and communication preferences had all significantly changed, which meant it was time to rebrand.

We then created a new set of brand guidelines, detailing how to use all of their branding elements in various scenarios. The result? A consistent identity that’s instantly recognisable across all touchpoints, connects with their audience and inspires trust, all of which will help the festival to grow.

Bringing Bookfest into the digital world

When designing their new website, we concentrated on delivering an exceptional user experience to help turn this digital platform into a powerful marketing tool. Every corner of their new website embodies the Bookfest brand, giving patrons and members an engaging experience.

This combination of strong branding and sleek UX design has boosted the festival’s overall awareness. Their team now has the digital tools they need to actively promote their events with ease, creating a communication channel that resonates with the preferences of their current audience and captures their attention.

Realign your brand to your audience

Taking the plunge and going for a rebrand can be daunting, but it can also be an extremely powerful marketing move that keeps your brand relevant, competitive, and ready for the future. Want to talk it over? Let us know.