Intel.

Driving innovation, Intel create new technologies that move the world forward and enrich the lives of every individual on the planet. In terms of their corporate social responsibility (CSR), they aim to inspire people to work together to achieve what can’t be done alone.

By bringing their technology and global network together, they are inspiring people to enact change and do something wonderful for our communities, societies, and planet. With this goal in mind, we worked with Intel to create a CSR design system for their UK audience, using their new brand framework.

Creating an inclusive & inspiring CSR design system

The aim was not only to capture people’s attention but also to communicate Intel’s CSR values in a way that would resonate with their audience and deliver their key messages. This meant creating a visual experience that is inclusive, inspiring and relatable.

The document we put together first identified their three focus areas; youth, STEM and volunteering. We then put together iconography, imagery, colour palettes and tone of voice tailored to each of these audiences, showing how the different elements would interact with each other to communicate their brand’s key CSR values.

Refine every element of your brand

Whenever you make a new move with your business, you need to make sure your brand remains consistent and communicates the right message. Otherwise, the brand story can get messy, confusing, and lead to a disconnect with your audience.

Whether it’s communicating your CSR values or reassessing your brand architecture, get in touch to talk things through with our brand designers. Based in Shrewsbury and London, we work with local and global businesses to create brands powerful enough to scare the competition.

Ready? Let’s make your brand the new leader.