Meet the new faces driving our growth.

If 2024 was the year of redefining our workspace, then 2025 has been the year of expanding it, in terms of people, ideas, and purpose. This growth is about evolving our collective, broadening our input, and ultimately, delivering more meaningful work for our clients.

And this year, we’ve welcomed three new team members—Laura, Emma and Ellie—whose fresh perspectives are already having a positive impact on how we collaborate, create, and connect. We sat down with them to talk about first impressions, cross-team creativity, and what it means to be part of a studio that believes trust and transparency are the cornerstones of success.

Initial impressions & studio culture

Q: Why The Curious? What set our Shrewsbury agency apart?

Laura (Brand Designer): I actually started out as an intern, and it was the portfolio that initially drew me in. It looked like somewhere I could really grow. Then, while doing my internship, it was seeing the way strategy and creativity live side by side. A lot of people talk about collaboration between brand and marketing, but this is somewhere it actually happens.

Ellie (Senior Marketer): The collaboration, the creativity, the focus on client growth. Especially the emphasis on partnership, both internally and with clients. Yes, we deliver requested campaigns, but we also build a shared vision guided by strategy and the brand’s best interests.

Emma (Junior Marketer): After graduating, I was looking for a place that would challenge and help me learn, so like Laura, this looked like the place to do just that. The team here trusts you and gives you space to learn by doing, but they also don’t just throw you into the deep end! They give you that balance of freedom and support that really encourages personal growth.

Q: Going on from that, what’s been the most surprising or rewarding part of the culture?

Ellie: The warmth. Everyone genuinely roots for each other. It’s rare to join a team where people’s first instinct is to support rather than compete!

Laura: Having brands we’ve worked with, like Rowton Vineyard, pop in for a tasting! These events are really fun, but they also give us all a chance to actually experience and enjoy the brands we’re working with, which makes you feel part of something bigger.

Emma: Collaboration here feels really natural, it just works. We communicate often and openly, which keeps everything going smoothly. You’re trusted to run with your ideas, and everyone can take real ownership of their work. It’s that sense of ownership that makes the work that much more rewarding.

Collaboration & team dynamics

Q: How has mentorship played a role in your development here?

Emma: The mentorship culture is incredibly strong. University can only get you so far! Roksana, Hattie, and Beth have been a huge help in connecting the dots between data, storytelling, and strategy. It’s a really empowering place to be.

Ellie: And although I came in with experience, the whole team still took every step to ease me into the senior position. I never felt like I was catching up, because nobody is ever ‘finished’ developing here. There’s a big emphasis on shared learning that made it easy to slot in.

Laura: The same goes for the design team. They’re constantly giving each other feedback, and it’s always constructive. Growth feels built into the DNA here.

Q: How does collaboration across design and marketing shape the creative process?

Laura: It keeps us strategic. Instead of working in isolation, we’re constantly asking how a design will translate into action.

Ellie: It also means speed without sacrificing depth. Because we’re all in the loop early on, we can act quickly when ideas evolve. It blurs the line between creative and strategic thinking in the best way possible, delivering assets rooted in ROI.

Emma: We’re encouraged to question, explore, and co-create, which is why collaboration here feels really natural. It just works. And it challenges us to keep improving ideas and deliver results focused on genuine brand growth.

Q: What makes the work here feel truly meaningful? What’s the underlying purpose?

Ellie: The commitment to integrity. Instead of chasing fast, cheap wins, our purpose is to build long-term, sustainable brand assets for our clients. And everyone is fully bought into that strategic vision.

Laura: It’s the constant challenge to be strategically disciplined and creatively unexpected. Rather than just making things pretty, we use design to solve real business problems. That shared purpose is what makes it meaningful.

Emma: And the fact it’s all growth-focused. Clients can see that every output ties back to their business goals for visible growth, and seeing that growth, especially for local Shropshire clients, is amazing. Whether it’s brand or marketing, what we do is an investment, not an expense.

Looking ahead to 2026

As we continue to grow, it’s clear that our strength lies in deepening the heart behind our work. Laura, Emma and Ellie represent what makes this Shrewsbury-based branding and digital agency thrive, which is trust, collaboration, and a shared drive to create with purpose.

Interested in joining the team or collaborating with us? Explore careers or get in touch to learn more.