Shrewsbury BID.
As a design agency based in Shrewsbury, we know first-hand what a great place this is to be. Some of our team members have even chosen to be here over anywhere else in the world. So when Original Shrewsbury got in touch about working on both their brand and a website for their sub-brand, Shrewsbury BID, we were keen to get started.
Celebrating Shrewsbury and its local businesses as a creative, historic and vibrant hub, both Original Shrewsbury and Shrewsbury BID are all about encouraging people to spend more time in the town centre. To help with this, they needed a brand that was authentic to the business community and locals while also stirring up excitement, intrigue, and a sense of belonging for visitors.
A celebration of town spirit
To make the town feel celebrated, it was important to balance the old with the new. From contrasting traditional black and white with vibrant colour palettes to a clean sans serif font complemented by a handwritten style, everything ties together in a welcoming celebration of the individuality that shapes Shrewsbury’s town centre.
Imagery and messaging are then used to capture the town’s unique sense of independence and spirit. Photography brings people and place to the forefront while messaging remains honest, confident, passionate and original. This is all underpinned by iconography and framing devices inspired by patterns found on the buildings around town, which have been adapted further to create a separate identity for Shrewsbury BID.
Bringing this unique yet welcoming brand online
The result is a vibrant brand that brings both Original Shrewsbury and Shrewsbury BID together in a celebration of the people, businesses and events that make the town. We then used the full brand toolkit to build a new website for Shrewsbury BID, which we designed to be both user and mobile-friendly to further promote the welcoming nature of the town.
A place identity with heart & brain
Whether you’re looking to build a website or create a vibrant brand that works across different areas of your business, we want to hear from you. Our Shrewsbury-based branding and digital agency works with businesses throughout Shropshire, London and beyond, so why not get in touch for a quick chat about your own project?
