The Lion & Pheasant.
The Lion & Pheasant, an AA three-star townhouse hotel, and Ernest & Co., their independent wine bar, collectively offer a fine dining experience right within Shrewsbury’s vibrant town centre. Looking to elevate their online presence to match the quality of their services, we put together a digital style guide ready to build a brochure website.
Building a refined digital brand toolkit
Maintaining the two separate identities, the aim of the digital style guides was to refine both existing brands by showcasing how to use colour, tone of voice, typography, iconography and graphic devices. These rules help the brands to remain consistent, while any finetuning ensures that every element stands out when used digitally.
Our digital team then used these guidelines to create a branded brochure website, delivering consistency across every touchpoint for a premium experience that builds trust. Meanwhile, a clear hierarchy of messaging and seamless user journeys ensure that the website clearly conveys their high-end offering in a compelling and engaging manner.
We also included a number of functionalities that will support the business’ growth. A layout builder gives them total freedom to add pages or update content whenever they need, while an integrated room and table booking system simplifies the reservation process for both customers and staff. Together with the option to purchase gift cards, this is a website designed to convert and grow our client’s businesses.
Elevate your brand’s digital experience
Whether it’s sharpening your brand or building a user-friendly website, The Curious has you covered. Our Shrewsbury-based brand and web design agency offers a full scope of services that work together to make it happen and get your brand noticed. Talk to our team to get started.
