Marriage’s.

With six generations of family expertise, Marriage’s have perfected the art of milling. Every step they take ensures that their flour is ideal for creating flaky pastries, airy cakes, and a perfect crumb. Their goal is simple: make every bake better, and here’s how we helped their website do the same.

Delivering a great digital brand experience

Wanting to help more bakers achieve those delicious results with every bake, they came to us looking to increase lead generation with a new eCommerce store. We began by refining the Marriage’s tone of voice for clarity and consistency to ensure that the new site spoke directly to their target audience.

Meanwhile, our conversion rate optimisation (CRO) team reviewed their existing site’s structure to see what the average baker’s journey was like. Once we had a firm understanding of how to best cater to their audience, we designed a new and improved site structure for a seamless and intuitive user journey.

The result is an online home where budding and master bakers alike can find the ingredients and recipes they need for their best bake yet.

Interested in something similar?

Based in the heart of Shrewsbury with offices in London, we work with businesses all over the country who are looking to elevate their digital brand experiences. Learn more about our eCommerce services, or get in touch with the digital team to start your project.