Category
Hospitality
Hospitality
Services
Branding
Websites
Marketing
Social
Websites
Marketing
Social
Website
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We redefined Lake Vyrnwy’s identity and digital presence, driving a 47% uplift in direct bookings.
WEBSITE TRAFFIC
1.8X
INCREASE
SEARCH VISIBILITY
15.8%
INCREASE
BOOKINGS
47%
INCREASE
OVERVIEW
Almost 130 years old, Lake Vyrnwy Hotel invites visitors into an enchanting world of natural beauty and timeless elegance. One of Wales’ most extraordinary lakeside hotels, they wanted to improve their business model by increasing direct bookings through their own website.
BRAND IDEA
We repositioned the brand and created a concept that encapsulates the entire Lake Vyrnwy experience. The imagery and tone of voice guidelines reflect an authentic image of the idyllic location and the hotel’s values and heritage, shaping a memorable and engaging identity that draws visitors in.
DIGITAL SOLUTION
Focusing on the user journey to help boost bookings, the website features a content management system and integrates seamlessly with the hotel’s own booking system. Meanwhile, elements such as the weather widget and live feed of the lake bring the Lake Vyrnwy experience to life online.
Lake Vyrnwy
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