Branding

Brand Strategy Services

Gain essential brand insights tailored to your specific requirements with the expertise of our Shrewsbury brand design agency. From establishing a strong brand foundation to crafting refined brand strategies, we have you covered. We ensure the development of a brand strategy that truly resonates and stands the test of time.

500+ Brand Designs Delivered

Develop a cost-effective brand strategy.

For those navigating the path of brand growth, conventional agencies can sometimes slow down progress. We believe in a fresh approach that ensures your brand is clear, impactful and also on time. With our agile sprint model, we speed up the development of brand strategies, leading to more cost-effective designs than what you'd get from traditional branding agencies.

From brand strategy formulation to customised brand solutions, let The Curious lead.

More and more, growing and established businesses are looking for strong brand strategies to distinguish themselves, improve how people see their brand and build trust with their target audiences. Our brand strategy services focus on three key areas: brand architecture, brand design, and bespoke branding. Whether it's about creating your brand identity from scratch or breathing new life into your existing one, our Shrewsbury brand team streamlines the process to deliver a brand with heart and soul.

Brand Strategy Development

A comprehensive solution that guides your brand's journey from beginning to end, both in terms of narrative and design.

Brand Strategy Design

Refining and refreshing existing visual elements, brand identity and narrative copy.

Bespoke Branding

Designed for clients who already have established brand elements but are looking for fresh strategic perspectives and insights.

Brand Guidelines

Creating brand-related documents that outline guidelines, style directives and the seamless blending of elements.

Brand Story Blueprint

Weaving your unique brand narrative through immersive discussions and deep-dive sessions.

Logo Craftmanship

Designing a signature, compelling logo tailored to your brand, available in an array of formats.

See our projects.

500+

Brands Delivered

6-12

Week Lead Time

5*

Google Reviews

Our process.

Research

Our brand strategy journey begins with in-depth workshops, Q&As, and discerning your and your customers' needs. This foundational step offers insights into your current position and aspirations, facilitating informed, goal-centric decisions.

Strategy

Guided by our preliminary findings, we craft a strategy that embodies your brand's essence and aspirations. This pivotal phase breathes life into your brand, grounding it in core values, a resonating mission, unique selling propositions and more.

Design

From typography nuances to brand voice and visual assets, a brand is more than just a symbol. Informed by research and strategy, our team crafts a distinctive identity that truly represents your brand ethos.

Launch

Once your brand strategy is set, we unveil it memorably. Spearheaded by a digital presence, the rollout leverages various channels for maximal impact, from social media metamorphoses to engaging product narratives.

"I have worked with The Curious for many years and it has always been a pleasure. Great ideas, detailed execution and excellent ongoing support."

Marketing Director, Moreton Hall

"We work with the digital marketing, brand and development teams and have established a great working relationship with them."

Marketing Director, Berrys

“It’s been great working with The Curious, they have taken a very sensitive approach to working with this very old and precious brand.”

James Tanner, Tanners Wine

"Their professionalism, creativity, and commitment to excellence shine through in everything they do. Delivering captivating work that surpasses expectations."

Communications Officer, Telford & Wrekin

“The whole team has been fantastic to work with. They understood the problems we were facing and our brand has evolved into something greater.”

Marketing Director, All Bar One

"We wanted to be different and we wanted to stand out, and The Curious Agency have really enabled us to do that. They are so enthusiastic and we always come away feeling recharged and refreshed, confident they will deliver."

Director, Rowton Vineyard

What distinguishes our brand strategy services?

We create precise, data-backed brand strategies. Our seasoned team is dedicated to forging brand blueprints that catalyse growth and bolster your market stance, keeping you ahead in the dynamic branding landscape. Book a call with our Shrewsbury or London branding agency to kickstart your brand transformation journey.

FAQs

Everything you need to know.

What's brand strategy?

Branding strategy encompasses the roadmaps and decisions that guide, inform and underpin your brand's presentation and growth, ensuring it's distinct and valued.

What's the purpose of brand strategy?

Its core purpose is to define and drive a consistent brand message, ensuring the brand resonates with customers, differentiates in the market and achieves the business goals.

What are brand guidelines?

These are the rulebooks that define how your brand presents itself across various media. It typically sets standards for logo usage, colours, typography, tone of voice and more, ensuring brand consistency.

What's included in our brand strategy development solution?

This service navigates your brand's journey, covering both verbal and visual facets. It includes brand story creation, logo evolution, brand system design, comprehensive brand guidelines and more, ensuring a cohesive, resonant brand narrative.

How long does brand strategy development take?

For most projects, brand strategy development can span up to 6-12 weeks, contingent on the complexity and breadth of the brand's requirements.

Who benefits from our brand strategy services?

From burgeoning startups to seasoned businesses, any company aiming for brand clarity, resonance and market growth will find unparalleled value.

Can I meet you at your studio?

Yes, we'd love to welcome you to either of our office spaces. Our Shrewsbury base is just 40 minutes from Birmingham in the West Midlands. Our London office can be found in Holborn, just a 5-10 minute walk from Tottenham Court Road Station. If you'd rather, we'd be more than happy to meet at your business premises or a mutual venue.