Should I use a template to build my website?
Should I use a template to build my website?
The need for a website is still growing by the day, and with so many options, routes and methods we wanted to share our thoughts on how to achieve the sweet spot when it comes to designing, developing and future-proofing your website.
1) Own Your Website

If you build your website with The Curious Agency, it is your site and you have complete ownership of it. If you choose to move where your website is hosted, you can. A template often means starting all over again which is why we choose to build websites bespoke to their owners.

2) Have No Limitations
There are frustrating technical limitations to how far you can customise a website template, even with good services and some coding knowledge. Sooner or later you will hit an obstacle that prevents you from implementing the functionality you need. So you either make do without, or try to fit your requirements to the capacity of the website – which is an upside-down approach to web design.
3) The Benefits of Bespoke
In the process of building and marketing a website, you will become familiar with how websites are built, the principles of design and what constitutes a good website. You won’t be asked to simply select from a catalogue of templates and skip key milestones such as user journey, wireframing and user interface design. Unfortunately, the layout restrictions inherent in template websites tie your hands on what you can achieve. Moreover, template website navigation trees are generic to all users, and will not be tailored to your own requirements. Visitors may, therefore, find it difficult to find the information they need when visiting your website.
4) SEO
Template websites come with little or no on-page SEO options. This will negatively affect your ranking on Google, as an important part of SEO is the ability to adjust meta tags, page URLs, CSS images and other technical details.
5) Conversion Rate Optimisation
Conversion Rate Optimisation describes a group of activities designed to increase the chances of a website visitor converting to a lead and subsequently to a sale. An important part of this is optimising your written content, as we discussed above. It also involves making the website navigation easy to use, including prominent call to action buttons, and designing intuitive enquiry forms specific to your needs.

Get to know what’s behind your website, how it’s being built and what limitations it might lead to.

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