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Leisure & Tourism
Leisure & Tourism
Services
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Marketing
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Websites
Marketing
Social
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We created a bold new identity and digital strategy for The Parade Shops, connecting with shoppers and supporting future tenant growth.
SOCIAL ENGAGEMENTS
10%
INCREASE
WEB TRAFFIC
156.7%
GROWTH
BRAND MONTHLY SEARCH VOLUME
110%
INCREASE
OVERVIEW
The Parade Shops is a vibrant independent shopping destination in the heart of Shrewsbury. Housed in the former Royal Salop Infirmary, it exists to bring local businesses, creatives and communities together under one roof for a distinctive mix of shopping, food, events and experiences.
BRAND IDEA
The challenge was to create a brand that appeals to younger, more trend-conscious visitors without losing its established audience. We developed a flexible identity that balances The Parade’s heritage with its creative, independent character, giving the destination a distinctive voice while allowing individual businesses and events to take centre stage.
DIGITAL SOLUTION
Designed with digital in mind, the new identity creates a stronger foundation for promoting The Parade Shops to both visitors and prospective tenants. From events and independent retailers to the wider destination, the brand provides a consistent way to engage both B2B and B2C audiences across every channel.
GROWTH MARKETING
The rebrand celebrates The Parade’s distinctive character in a way that is scalable and sustainable. By connecting with new audiences while retaining the character that makes it distinctive, the identity gives the team the tools to build awareness, increase footfall and support future tenant growth.
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