Category
Leisure & Tourism
Leisure & Tourism
Services
Branding
Websites
Marketing
Social
Websites
Marketing
Social
Website
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We crafted a bold new identity and boosted digital visibility for Parade, increasing footfall for their retailers.
SOCIAL ENGAGEMENTS
10%
INCREASE
WEB TRAFFIC
156.7%
GROWTH
BRAND MONTHLY SEARCH VOLUME
110
INCREASE
OVERVIEW
The Parade is a vibrant destination in the heart of Shrewsbury, championing independent businesses and unique shopping experiences. Once the Old Royal Salop Infirmary, it now thrives as a dynamic hub where local entrepreneurs, creatives, and communities come together under one roof.
BRAND IDEA
Our goal was to transform their brand into one that reflects their creativity and energy, and resonates with younger, trend-conscious audiences while still appealing to their loyal, established visitors. Balancing playfulness with sophistication, we crafted a brand that reflects their quirky charm and pivotal role in Shrewsbury life.
DIGITAL SOLUTION
With a revitalised visual identity, a bold new positioning, and a flexible communication system, they have a complete brand that's ready to promote the space, showcase events, and highlight the diverse businesses within. This will enable The Parade to engage both B2B and B2C audiences across all their digital marketing efforts.
GROWTH MARKETING
The rebrand celebrates The Parade’s distinctive character in a way that is scalable and sustainable. With their renewed identity, they're well-positioned to attract both tenants and visitors, cementing its status as a key player in Shrewsbury’s independent scene while paving the way for future growth.
PARADE
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