Tanners Wines

BRANDING WEBSITES MARKETING SOCIAL

Category

Food & Drink

Services

Branding
Websites
Marketing
Social

Website

Explore

We helped Tanners Wines modernise its identity and grow sales, driving branded search up 45%.

A storefront of Tanners Wine Merchants features festive, illuminated window displays with holiday decorations, including trees and wrapped gifts. The Tudor-style building has black and white timbering and latticed windows.

A person holds a cream-colored tote bag with a chess piece design labeled ESTD 1842 and text about independent family wine shippers, Tanners. The person wears a yellow top and leans against a white tiled wall.

BRAND ENGAGEMENT

113%

INCREASE

BRANDED SEARCHES

45%

INCREASE

REVENUE

1.03X

INCREASE

OVERVIEW

Established in 1842, Tanners is a multi-award-winning wine merchant offering a selection of the finest wines to both private customers and large restaurant groups. Aware that they needed to keep their brand relevant, they wanted to update their look and marketing to appeal to a modern audience.

A brochure for Wine in Time Club features a wine bottle with floral decor on a dark, textured surface. Adjacent is a white paper titled How to get started, offering instructions and a form for joining Tanners Club.

BRAND IDEA

The aim was to strike a contemporary tone with a timeless feel, respecting the brand’s heritage while creating a relevant and engaging identity. Starting with their logo, colour palette and typesetting, we then worked with them to update their vast range of existing literature in line with their new guidelines.

A hand holding a black shopping bag with a white illustration and the text ESTD 1842 on it. The bag has two handles and is set against a light, textured background.

A smartphone displaying a website for Tanners Wine, showcasing Douro Red 2020 priced at £14.95 per bottle. It’s placed on a tilted concrete slab against a dark gray background.

A vertical banner hangs on a brick building facade, displaying a bottle of wine, a wine glass, and a printed menu with the name Tanners Restaurant on it. There are three windows visible in the building wall.

BRAND IDEA

From wine menus and brochures to tri-fold leaflets, we brought this brand to life by consolidating their existing literature into one cohesive identity. Their brand is now much more solid and their new wine club leaflets have successfully helped increase membership.

Billboard designed by our branding agency for Shropshire business, Tanners, advertising their Wine in Time Club.

A laptop showing a page on the eCommerce website for Tanners Wines, featuring three wine bottles.

A man wearing a brown apron stands in a rustic, industrial-style space with wooden floors and exposed beams. Chains and barrels are visible in the foreground, and light shines from the corridor in the background.

A bottle of Sauvignon Blanc lies flat on a white surface next to two empty wine glasses. The bottle features a detailed illustration of a building on its label. The scene suggests elegance and wine tasting.

Five vertical wine-themed promotional cards, including bottles, glasses, and event announcements.

A collage of wine-themed Tanners posters, featuring vintage-style designs, handwritten text, and historical photos. Prominent text includes Tanners Labels, ESTD 1842, and Maison Sichel Bordeaux wines since the 1890s.

“It’s been great working with The Curious; they have taken a very sensitive approach to working with this very old and precious brand.”

Tanners Wines

book appointment

receive proposal

HELLO@THECURIOUS.AGENCY

01743 354 444