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We paired distinct brand positioning with a frictionless user journey to elevate firm authority and increase new users by 23%.
SEARCH VISIBILITY
6.7X
INCREASE
WEBSITE TRAFFIC
43.21%
INCREASE
ENGAGEMENT RATE
15.08%
INCREASE
OVERVIEW
Specialising in health, safety and environmental roles, HSE Recruitment Agency connects companies with top-tier talent. To scale aggressively while respecting their parent network (ENG), we delivered a complete brand and digital growth strategy, turning industry expertise into a high-performing acquisition engine.
BRAND IDEA
We evolved the visual identity to balance accessibility with professional expertise. Pairing commanding typography with bespoke, vibrant illustrations injects distinct personality into a traditionally corporate sector. Able to shift from serious to playful, this immediately separates HSE from competitors and secures premium positioning.
DIGITAL SOLUTION
A premium brand only generates revenue if the underlying architecture converts. We engineered a seamless digital ecosystem designed to eradicate friction from the job search. High-performing user journeys smoothly guide top talent to relevant roles, transforming the website from a passive brochure into an active, pipeline-building asset.
GROWTH MARKETING
We implemented a conversion-led SEO strategy to capture high-intent search traffic, funnelling users directly into HSE’s optimised digital ecosystem. Tracking quarterly growth, we continuously refined user journeys and turned passive search visibility into a sustained pipeline of premium placements and repeatable firm growth.
Lauren Howard, HSE
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