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Hospitality
Hospitality
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We helped All Bar One elevate their brand and reconnect with their audience, driving a 23% uplift in brand engagement.
CLICKS
1.46X
INCREASE
SOCIAL ENGAGEMENTS
44.15%
INCREASE
CLICK THROUGH RATE
17.39%
INCREASE
OVERVIEW
From mid-morning meet-ups to date night dining, All Bar One’s vision was to create a space for all to enjoy great food and drinks. Their vision was a success, opening several bars and restaurants nationwide. But their concept was about bringing people together, so when the pandemic hit, it impacted their position within the market.
BRAND IDEA
Carrying out market research, we redefined their target audience and found that ABO needed to move towards a more premium position. Matching their audience profile and the growing influence of experience-based, social-led content, their new brand positioning took an editorial direction.
DIGITAL SOLUTION
Following the research phase, we created a range of assets that reflected the more premium and editorial direction of their brand. From brand guidelines, menus and A-boards to photography and social posts, ABO now have a range of materials they can use throughout their digital promotions.
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