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Branding
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We worked with YÖGG to craft a community-driven brand, increase digital reach, and bring their vision to life.

Hands holding a yellow pot filled with soft serve ice cream and a white spoon above it against a pale pink background.
Fish-eye close up of a person wearing an orange YOGG hoodie and smiling broadly at a skatepark.
WEBSITE TRAFFIC

52.8%

INCREASE
PRE-LAUNCH MAILING LIST

1,200+

SIGNUPS
SEARCH VISIBILITY

1.67X

INCREASE

OVERVIEW

YÖGG are looking to redefine the UK frozen yogurt landscape with a unique offering of creamy soft serve in sweet brioche buns and bowls. On a mission to disrupt the market and foster a community of soft serve lovers, they're committed to using natural, harmless ingredients for craveable treats that leave a lasting impression.
Pink A board stand with a blue poster featuring YOGG branding, showcasing their soft serve brioche buns.
A YOGG receipt on a blue table surrounded by YOGG branded packaging, designed by our food and drink branding agency.

BRAND IDEA

Taking a quietly confident approach that exudes creativity and innovation, their brand is focused on nurturing a community of like-minded foodies. Every element works together to shape a personality packed with joy, sparking excitement and anticipation among their Gen Z audience. This is a brand that demands attention.
A black and white YOGG business card sitting in soft serve, designed by our Shrewsbury food and drink branding agency.
A blue YOGG soft serve van, designed by our food and drink branding agency.

DIGITAL SOLUTION

The upcoming website is designed to reinforce their ambition for growth. With a unique business model that means their physical location constantly changes, the user-led interface focuses on highlighting both their current position and next stop to allow customers to get their YÖGG fix with ease.

GROWTH MARKETING

With a distinctive visual identity that reflects their passion for flavour and quality, YÖGG's final assets are ready for use across all digital platforms. This set of tools will allow them to confidently shake up their space in the market and connect with their audience, leaving them eager for more.
A person wearing an orange shirt and sunhat lounges on grass. They rest their head on a pink pillow with yoga written in large, white letters.
"Our creative collaboration with The Curious was a rewarding experience. The result is a fresh and captivating brand identity that aligns with our vision."
YÖGG

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    prefer a call: 01743 354 444