Category
Engineering
Engineering
Services
Branding
Websites
Marketing
Social
Websites
Marketing
Social
Website
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We redefined the Grainger & Worrall brand and digital presence, driving a 13× increase in website traffic.
Website Traffic
13X
INCREASE
Branded Search Queries
4.7%
INCREASE
Engaged Sessions
25X
INCREASE
OVERVIEW
Grainger & Worrall has been at the forefront of casting technology since 1946, delivering innovative engineering solutions for motorsport, aerospace, defence and automotive. Collaborating with world-leading companies, it continues to advance casting technology.
BRAND IDEA
Precision, innovation and collaboration shape the G&W brand, informing a distinctive system of micro-structures. The wordmark is confident in its simplicity, while custom rounded forms convey a subtle uniqueness. Close-up imagery and monochromatic styling bring the detail of their work into focus.
DIGITAL SOLUTION
The website needed to reflect their position as a market leader. Brand-led banners set the visual tone, while a considered site structure guides users to the information they need and makes their next step clear. This is being constantly refined through Conversion Rate Optimisation (CRO), testing changes and measuring impact.
GROWTH MARKETING
We developed an organic social strategy to build G&W’s thought leadership on LinkedIn, with content tailored to its target audience. A targeted paid social campaign supported their growth objectives, while SEO work laid the foundations for long-term search visibility.
Grainger & Worrall
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