At No.11.

Based in Shrewsbury, Shropshire, At Nº11 is a launchpad for big ideas. It’s a space where you can start up, pop up or trial potential avenues for your business, allowing you to rent the space for however long you like. So whether you want to run your shop for a week, a month, or more, this is the ideal choice for entrepreneurs seeking minimal commitment yet maximum potential.

A brand designed to inspire

The Curious was appointed to develop the new At Nº11 brand identity, website and ongoing communication. To start the project, we explored the whys, hows, whos and whats. The brand design team then established Nº11’s purpose; to inspire people to fulfil their dreams.

Due to the flexible nature of the space, we realised that Nº11 provides a platform for many forms of creativity and uses. Central to this identity is the tagline: “Got a great business idea but need a space to make it happen?” This succinctly captures the essence of Nº11—a space for innovation and growth.

Once we had completed the brand identity and all brand guidelines to go with it, we brought it to life across various touchpoints including vibrant signage, printed materials, social media, and email campaigns. This also included a sleek new website that delivers a smooth user experience that’s as easy to use as renting their space.

Make it happen

At Nº11 embodies the idea that a business space should foster creativity and inspiration. By offering flexibility and a supportive brand presence, it serves as a beacon for local entrepreneurs to achieve their ambitions.

Feeling inspired to make your own ideas happen? We craft brand identities that spark action and websites that deliver results. Whether you’re launching a startup or refreshing your image, get in touch to start your project.