Who’s behind your website?

Build a website. Easy, right? Maybe if you use a run-of-the-mill website builder, which can definitely be a quick and affordable option for small startups. But if you’re looking to scare your competition with a bespoke website designed for success, it can be much more complicated than first meets the eye.

Building a bespoke website requires a lot of different cogs to make the machine work, and every member of our digital team brings with them a unique set of skills essential to a beautifully functional website. Since they’re all so important in doing what we do, we thought it was time for a digital team roundup, with just some of our Shropshire-based web designers and developers introducing their different roles.

Take it away, digital team!

Front-end Developer

“Basically, us front-end developers make the stuff you see on a website look and work great. Using HTML, CSS, and JavaScript, I turn designs into actual web pages that users can interact with across all devices and browsers. We essentially translate visuals into code. We also team up with designers and back-end developers to make sure everything is responsive, runs smoothly, and looks just right.”

– Igor, Front-end Developer

Skills:

HTML/CSS: Proficiency in HTML and CSS to structure and style the website.
JavaScript: Knowledge of JavaScript and frameworks to create dynamic content.
Responsive Design: Realising designs that work on different devices and screen sizes.
Cross-Browser Compatibility: Ensuring the website functions correctly across different web browsers.

Back-end Developer

“We handle everything that happens behind the scenes of a website, making sure the server, database, and application logic all work together smoothly. Security and efficiency are a major focus as we need to protect both your business and your users from bugs and data leaks. We also work with our front-end developers to make sure that whatever they build interacts correctly with the server.”

– Lewis, Back-end Developer

Skills:

Server Management: Experience with server-side languages like Python.
Database Management: Proficiency in database technologies such as MySQL.
APIs: Ability to create and integrate APIs to connect the front end with server-side logic.
Security: Knowledge of web security principles to protect the site from vulnerabilities.

UX/UI Designer

“User-friendly, intuitive, aesthetically pleasing, on brand, easy navigation—it’s our job to make sure your website ticks all those boxes. That starts with understanding what users need and want from a website. Once we know that, we can create wireframes and prototypes to plan the site’s layout, designing everything from the buttons to the overall look and feel.

After the site build, we’ll keep testing the sites with real users to get feedback so that we can tweak the design as needed. That’s all part of our CRO (Conversion Rate Optimisation), so improving the user experience to boost website performance.”

– Dan, UX/UI Designer

Skills:

User Research: Researching the target audience’s needs and preferences.
Wireframing & Prototyping: Creating wireframes and prototypes to visualise the site’s layout and functionality before the build.
Visual Design: Making websites look on point with typography, colour theory, and layout.
Usability Testing: Conducting usability tests to gather feedback and make necessary improvements.

Full-stack Developer

“My role is to oversee your entire website build, working across both the front and back end. As Head of Digital, I manage the rest of the team and keep the different cogs working together smoothly. I’ll also jump in wherever needed so that we can deliver the build with utmost efficiency.”

– Arthur, Full-stack Developer

Skills:

Project Management: Overseeing complex projects and communicating between teams to ensure maximum efficiency.
Front & Back-end Skills: Everything from APIs and security to server management, coding languages and responsive designs.
Problem Solving: Strong analytical and problem-solving abilities to debug and resolve issues quickly.
Adaptability: Able to learn and adapt to new technologies, frameworks, and industry trends.

Graphic Designer

“As well as the physical website build, you need to fill it with on-brand visuals, which is where us brand designers come in. We work with the digital guys to help make your website look awesome with bespoke graphics and visuals, creating all the images, icons, and other visual stuff so that every detail matches your brand’s vibe and style.

This cohesion just makes everything really pop—we want users to know it’s your website, not someone else’s. We also team up with the website designers to make sure everything flows perfectly, so that the visuals guide you around and it all looks on point.”

– Saz, Brand Designer

Skills:

Graphic Design Software: Proficiency in tools like Adobe Photoshop and Illustrator.
Branding: Understanding branding principles to create bespoke visuals that align with the brand.
Creativity: Producing eye-catching and unique graphics that look great within the space, on any device.
Attention to Detail: Ensuring all graphics are high-quality and consistent with both the brand and the site’s design.

Digital team roundup

And they’re just a small snapshot of all the people we have working on your website’s physical build. Alongside a wider team of developers and designers, we’ve also got technical SEO specialists, copywriters, project managers, and an entire digital marketing team working to drive traffic to your website.

The long and short of it is that a successful website needs an array of uniquely skilled professionals—exactly what our full-service agency offers.

If you want to talk shop and start building your own bespoke website, or think you’ve got the right skills to join our Shrewsbury web design agency, hit us up!