Category
Engineering
Engineering
Services
Branding
Websites
Marketing
Social
Websites
Marketing
Social
Website
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We redefined the Grainger & Worrall brand and digital presence, driving a 13× increase in website traffic.
Website Traffic
13X
INCREASE
Branded Search Queries
4.7%
INCREASE
Engaged Sessions
25X
INCREASE
OVERVIEW
With a legacy that began in 1946, Grainger & Worrall stands at the forefront of casting technology, delivering innovative solutions for the Motorsport, Aerospace, Defence, and Automotive sectors. For over 75 years, they have consistently pushed the boundaries of the industry, collaborating with world-leading companies to shape the future of modern engineering.
BRAND IDEA
Built on precision, innovation, and collaboration, these qualities influence their own set of micro-structures throughout the G&W brand. The wordmark is confident in its simplicity, yet custom rounded forms convey a subtle uniqueness. Meanwhile, core imagery both demands attention and showcases cutting-edge technology through close ups and monochromatic styling.
DIGITAL SOLUTION
The website needed to reflect their status as a market leader. Alongside captivating brand-led banners, the entire site map anticipates the user's next move and guides them seamlessly to where they want to go. This is being constantly refined through Conversion Rate Optimisation (CRO), testing and implementing improvements to drive visible results.
DIGITAL SOLUTION
Including content initiatives aimed at elevating their thought leadership on LinkedIn, we developed a robust organic social strategy that resonates with their target audience. This was paired with a targeted paid social campaign aligned with their growth objectives and a solid foundation of SEO, equipping them with the essential tools for sustained growth and industry leadership.
Grainger & Worrall
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