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We launched this D2C startup into a highly competitive market with a bespoke brand experience and digital platform.
OVERVIEW
Founded on the belief that dogs deserve to eat as nature intended, Raffy Raw was ready to enter the fiercely competitive raw pet food market. To launch this startup as the premium choice, we built a ground-up brand identity and high-performance digital platform that lay the foundations for their ambitious D2C growth plans.
BRAND IDEA
We rooted Raffy Raw’s identity in authentic distinctiveness, drawing on their butchery heritage to challenge the ultra-processed, buzzword-heavy pet food market. Their vibrant, honest visual identity includes a suite of bespoke illustrations for their brand mascot, speaking directly to a dog's natural instinct while earning the absolute trust of their owners.
DIGITAL SOLUTION
The bespoke, brand-led eCommerce platform eliminates digital friction and builds buyer confidence. Featuring a custom-built Nutritional Portion Calculator, the site allows owners to easily tailor choices to their dog’s unique needs. This removes the cognitive burden of raw feeding, turning hesitation into confident, frictionless conversions.
GROWTH MARKETING
Scaling a startup requires turning one-off purchases into recurring revenue. We mapped the customer journey to uncover high-value retention opportunities, from personalised packaging to automated nutritional guides. This strategic roadmap differentiates Raffy Raw from transactional sellers, driving sustainable, long-term commercial growth.
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