Thaikhun.

With each restaurant packed full of carefully curated Thai bric-a-brac, authentic Thai street food and Thai-inspired cocktails, every Thaikhun takes you on a trip across the world to Khao San Road.

Working closely with their team from the very beginning of their Thaikhun journey, it was our job to convey their authentic Thai food through branding. From a single restaurant to a nationwide chain, here’s how we helped this start-up become a recognisable brand known for its Thai experience.

Creating a name with impact

Contacting our Shrewsbury and London-based branding agency at the very start of their journey, our brand designers worked closely alongside their Marketing Director at the time, Lyn Macdonald. This was a great project to see evolve from the very beginning, and we were called in so early on that we were even involved in brainstorming and delivering the name itself.

The result was Thaikhun, pronounced ‘tycoon’. A powerful name, it not only sounds impressive but also has a meaning that reflects the experience they want to create. Literally translating as ‘your’ Thai restaurant, this is a place where everyone feels welcome, comfortable, and right at home. This is a place for the people.

And a memorable brand identity

From the outset, we helped shape Thaikhun’s brand identity. We designed everything from menus to advertising campaigns, as well as a brand-led website with user-friendly booking functionality. The result is a unique and memorable experience for Thaikhun’s customers, evoking an authentic Bangkok street stall experience right here in the UK.

Following the success of their Manchester restaurant, Thaikhun expanded rapidly, opening more branches in Bath, Oxford, Cambridge, Aberdeen, Glasgow… the list goes on. Blending creativity with a deep understanding of Thaikhun’s brand values, the end brand has continued to thrive. Chon kaew (cheers) to their success! 👏

Ready for your own brand journey?

Working with businesses up and down the country, from every sector and every size, our digital brand design agency builds powerful brands that own their part of the market. Our offices are based in London and Shrewsbury, giving us a flexible base to work from.

So whether you’re just starting out, looking to rebrand, or not really sure about your next step, contact our team and let’s chat.