Telford

BRANDING WEBSITES MARKETING SOCIAL

Category

Leisure & Tourism

Services

Branding
Websites
Marketing
Social

Website

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We helped Telford rebrand and reimagine their digital strategy, resulting in a 3.9% growth in visitors.

Text on navy background: Never old, always new. visittelford.co.uk with map and sun icons.

Smiling family walks down a sunny street as a young girl in overalls excitedly points ahead.

SEARCH VOLUME

INCREASE

VISITORS

3.9%

INCREASE

SOCIAL ENGAGEMENTS

1.43X

GROWTH

OVERVIEW

An inspiring place with a compelling story to tell, Telford were looking to create a new identity that would capture the town's spirit and turn it into a leading destination. In creating a strong sense of place, the aim was to draw in visitors, attract new businesses, and rejuvenate the town. Here’s how we helped.

A person carrying a tote bag that reads Rediscover Telford. visittelford.co.uk against a colorful background.

Building exterior with large TELFORD sign on beige wall, blue sky and clouds in the background.

BRAND IDEA

Once we had uncovered the town’s story and established the very essence of the place, we created an identity that gives a subtle nod to the town’s industrial heritage while reflecting its diversity. Imagery is geared towards emotional brand storytelling, focusing on adventure, history and people.

Start a Project //

Six smartphones display a travel app with images and info about visiting Telford on white fabric.

Modern outdoor plaza with colorful glass art panels, trees, and contemporary buildings in the background.

Three colorful flags on poles against a blue sky; the middle flag reads “Find the unexpected.”.

DIGITAL SOLUTION

The brand guidelines provide clear direction on how to use their branding elements and what to avoid, creating a consistent and compelling brand ready to roll out across digital and print. The result is a cohesive experience that conveys their story at every touchpoint.

Three colorful wristbands labeled TELFORD in yellow, pink, and green with black and white clasps.

A bright pink open-top bus with Find the unexpected. TELFORD written on its side, parked on a sunny street.

Bus stop with colorful posters, including Find the unexpected in yellow and images of people and buildings.

Yellow Telford signpost with directions, in front of a modern building and blue sky with clouds.

People sitting on grass at an outdoor event; man’s shirt advertises Telford Parklands Festival June 2025.

Billboard with TELFORD text, silhouettes of a person and a dog against a sunset sky.

GROWTH MARKETING

Given that Telford’s marketing would be mostly in print format, we also provided guidance on layout and application to show how the branding elements work together in billboards, posters, adverts and print. This additional direction continues to preserve the branding's impact and shape a leading destination to visit, live, and work.

A woman walks past a Time to rediscover Telford billboard at a train station platform.

A navy coffee cup with a sleeve that reads Find the Unexpected and a website link, on a white background.

Five colorful social media posts promoting events and attractions in Telford, including a festival in June.

“Their professionalism, creativity, and commitment to excellence shine through in everything they do. They truly understand our vision and deliver captivating work that surpasses expectations.”

TELFORD

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01743 354 444