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We built a bold brand and digital experience for Sencillo, boosting website traffic by 168%.
Branded search queries
1.24X
GROWTH
WEBSITE VISITORS
168%
INCREASE
RANKING KEYWORDS
77.4%
INCREASE
OVERVIEW
Sencillo creates high-quality, individually dyed loungewear designed for comfort and versatility. Looking to expand beyond India and into the UK, they needed a brand that balanced Western influences while staying relevant to their current audience.
BRAND IDEA
Their identity needed to reflect their vision of a premium yet accessible loungewear brand with sustainability at its heart. It needed to champion the simplicity of their products while engaging the senses, creating an experience that feels tactile and heroes the softness of the fabrics.
BRAND IDEA
Striking the perfect balance was essential, blending Western-inspired minimalism with a distinct appeal to the Indian market. The outcome is a brand that feels both aspirational and authentic, resonating with audiences in both regions without compromise.
DIGITAL SOLUTION
A comprehensive brand system conveys a brand that is not only highly stylish, but also approachable and mindful. This was applied throughout their website, creating a brand-led journey that connects with users to build credibility and drive conversions.
GROWTH MARKETING
Sencillo is now equipped to launch in the UK with a brand that will demand attention while further strengthening its position in India. Their rollout delivers the tools for complete consistency across all platforms and customer touchpoints, creating a confident and powerful brand ready to grow.
SENCILLO
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