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We helped Cousins Furniture modernise their brand and digital experience, driving a 362% online revenue surge.
REVENUE
362.02%
INCREASE
WEBSITE ENGAGEMENT
15.53%
INCREASE
CONVERSION RATE
1.13X
INCREASE
OVERVIEW
Founded in 1984, Cousins are a family-run furniture retailer who take pride in offering a wide selection of unique pieces. Looking to adapt to the changing market and how today's customers shop, they decided it was time for a new website that would work for both the business and their customers.
DIGITAL SOLUTION
Using a configurable product system on Magento 2, their new website offers endless potential for bespoke furniture items without compromising the user experience. It offers advanced product searches and user-friendly interfaces, as well as Click & Collect, smart contact pages, and flexible payment options to maintain a personalised service.
GROWTH MARKETING
Following the completion of their website, we continue to work with Cousins to raise their online presence. Pairing targeted paid ad campaigns with conversion rate optimisation, their new website has led to a 96.47% increase in revenue with a monthly increase of 13.33% in conversion rates.
Cousins Furniture
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