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Marketing
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We helped Milia M build a premium brand identity and e-commerce store, growing web conversions by 230%.
CONVERSIONS
2.3X
INCREASE
WEBSITE TRAFFIC
1.19X
INCREASE
BRANDED SEARCH QUERIES
50.4%
INCREASE
OVERVIEW
Milia M womenswear is the creation of Lebanese designer, Milia Maroun. After 20 years of developing a renowned label through fashion shows and retail, Milia took the decision to offer collections online.
BRAND IDEA
In a world where everything is readily available, for Milia M, meaning and intention are crucial. Looking to break away from the current state of the fashion industry, every thread aims to transcend cultural barriers and inspire collaboration while exploring ethical and sustainable fashion.
DIGITAL SOLUTION
The responsive website design fully reflects the brand’s values of accessibility and sustainability, while visual branding and functionality deliver a premium experience. The custom product builder with interactive visualiser also allows users to customise items, from the fabric right down to the binding and stitching.
MILIA M
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