Wedgwood.

Producing their world-famous jasperware, Wedgwood is Stoke-on-Trent’s most prestigious brand. With the recent launch of The World of Wedgwood Museum and the creation of their own bespoke tea blends, they wanted something physical that would encapsulate the Wedgwood tea experience.

As part of their rebranding campaign, they came to our Shrewsbury-based agency with one challenge: to develop a stunning content piece in book format. Here’s what we did.

Presenting traditional values in a modern way

Having worked with other heritage brands like Tanners, we know that these traditional values need handling with great care. After all, they’re what people know and recognise, they’re what make the brand. So the idea was to convey the traditional values which underpin the Wedgwood brand, yet present them in a contemporary way in order to represent the brand’s future.

The result was an ultra-clean aesthetic, giving each section plenty of space to breathe and communicate its individual message. It’s this simplicity that gives the brand both its confidence and clarity, taking a stripped-back approach that creates a timeless and enduring content piece.

Deliver your own brand experience

From books and interiors to tone of voice and website, every customer touchpoint should communicate your values and personality. This consistency is how you create a strong brand, delivering an experience that keeps people coming back for more.

Whether you’re after a brand-led campaign, website or marketing, get in touch to find out more about what our Shrewsbury-based brand and digital agency offers.