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We helped Evolution Beer grow their brand and drive online orders, boosting conversions by 38%.
CONVERSIONS
38.5%
INCREASE
SOCIAL ENGAGEMENTS
1.9X
GROWTH
PRE-LAUNCH NEWSLETTER
750+
SIGNUPS
OVERVIEW
Evolution is an independent craft brewery where boundaries are pushed to meet the needs of beer lovers and bring people together. Armed with state-of-the-art equipment, they wanted an identity that made everyone feel welcome and was worthy of a leader in the craft beer industry.
BRAND IDEA
Beer creates moments worth sharing. We reflected this with illustrations that bring humans and monkeys together in a celebration of beer while paying homage to Darwin, creating a brand with evolution at its heart. We also produced eye-catching can designs that spark conversation.
DIGITAL SOLUTION
In preparation for the taproom launch, we delivered everything from signage and interior design to a full social media marketing strategy. All the branding, website and marketing elements were pulled together into a powerful identity, realising Evolution’s vision of a space that brings people together.
Evolution Beer Co.
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